Web Design and Digital Marketing Services. At Web Design and Marketing we don’t just build websites - We help you succeed. Let’s create a powerful website and/or marketing strategy that separates your brand from its competitors and delivers results!
Attract Your Perfect Clients With a Specific and detailed Client Avatar.
As you’ve found this page, you probably have some idea of what client avatars are, but let’s dig a little deeper and look at how to use them in the right way to access your ideal clients.
What is a client avatar?
Simply put, it’s a fictional persona of your ideal client. Note that this is not the same as your target market. If you’ve been running a business for any length of time, then you no doubt have a very good idea of who your target market is. But a client avatar takes this a step further. Rather than trying to appeal to an audience, you’re trying to appeal to a specific person.
Having a client avatar will allow you to identify not just whom you’re talking with, but to actually understand them on a deeper level. When you can do this, you’ll be able to address them directly in all of your content and marketing materials.
Whether you’re creating copy for your website, your email newsletter, paid advertisements or even YouTube videos, you can target it specifically to your client avatar as though you had them opposite the desk in front of you. By imagining you’re having a conversation with your ideal client, you’ll naturally be writing (or creating) specifically for them.
Doing this will enable you to create a real connection rather than just appealing to a group of people (your target market). This is the big difference between your avatar and your market. Of course, you can (and probably should) have more than one client avatar. You probably serve more than one type of person in your business, especially if you offer different services and/or products.
If you have staff, get them involved. Brainstorm! Everyone has different ideas and I have no doubt that they will think of things that didn’t even occur to you.
Client Avatar Stages
There’s no right or wrong way of making up your client avatar, but there are some best practices and ways to make sure you cover all that you need to. I like to split it into three stages:
This section is all about basic data and is the section that’s most closely linked with your target market as it contains very similar details. There is one huge difference however. The best way to demonstrate this is to show you an example of an Avatar used here at WDM.
This is Paul Sutton
Paul is 45 years old. He’s male, lives in Bury St Edmunds (in Suffolk), and he’s a health club owner. He’s also married with two children.
You may wonder how having children could possibly be relevant and perhaps it’s not, but by giving details like this, it helps to give your avatar character and make them a little more real. This way you can better target them when creating content for you business. Paul earns £70k a year. He went to college, but not university.
So far, most of this sounds fairly standard and exactly the type of facts you’d be looking at when determining your target market. But here’s where that big difference comes in that I mentioned earlier.
Backstory...
When I’m writing content or creating a video I want to see Paul, My Avatar, as a real person, not just a bunch of statistics. If I want to connect with Paul at this level, then I need to know more about him, not just facts and figures. That’s why I’ve created him a backstory. It doesn’t contain his entire life history but it does tell me a little about him and what makes him who he is.
Paul has an established health club with a great reputation. He’s looking to take it to the next level and bring in an operations manager so he can focus on the bigger picture and take more time out without his business being affected. Although Paul has to use computers for his work, he’s not tech-savvy and doesn’t like dealing with technical issues. He’s open to new ideas when it comes to marketing and managing his online growth. His website’s okay, but it’s a little dated and not really much more than an online brochure.
You’ll see how these details further come into play very soon.
Goals and Motivation
What are Paul’s goals and his values? What motivates him?
As we know, Paul would really like to hire an operations manager. This will allow him to focus on the bigger picture, but also to take a little time out of the business. To facilitate this role, Paul knows that he needs to increase membership sign-ups by 30 percent (preferable in the next 12 months).
Why? What’s Pauls motivation?
Well, he may be a businessman but for him (and most people) it’s not just success in business that we strive for. We’d like to also improve other areas of our lives.
I mentioned taking time out of the business. Paul would like to spend more time with his family and he’d like to get back into some of his old hobbies. He’s spent most of the last few years running his business, and now he’d like to devote a bit more time to leisure activities. He also feels that he never travelled as much as he’d have liked so he’s keen to make up for lost time.
Values
What are Pauls values? Well, he worked long and hard to build his business. It’s important to him that it stands the test of time and maintains a great reputation.
So he values outstanding customer service.
He wants his Health club to be welcoming, comfortable and unintimidating. Remember, this is a health club, not a muscle gym. He wants people to feel warm and invited. He also, of course, genuinely wants to help his members achieve their health, fitness, and relaxation goals.
He values his staff highly and would like to help them with professional development where he can. He believes in promoting within where possible.
Challenges and Obstacles
What challenges and obstacles does Paul face?
What’s stopping him from achieving his goals?
Well, he has a website, but it isn’t converting well. it’s really just an online brochure. It does generate phone calls but there’s no real system in place for dealing with these. He’s not really doing anything with his website or measuring conversions. He doesn’t have any analytics to know what’s working and what isn’t. You’ll probably see it written or hear me say it many times but if we don’t measure, we can’t improve.
Paul has low client retention after year 1 ends. This isn’t because of poor service or anything negative. Its simply the standard in his industry. People will often join a gym or health club and not renew the following year because well, let’s face it, most of us have done this at some point (I know I have). But, if there were something he could do to improve retention, that would make a big difference to his business. It’s usually far easier to retain a client than gain a new one.
Paul is also concerned about losing business to larger competitors with better marketing strategies and perhaps bigger budgets, such as Bannatyne’s, which is of course a well-known brand and also local to him. He needs to find a way to make his club stand out against this competition.
Paul is very busy. His role as owner is demanding and he doesn’t have enough time to complete his tasks (or he certainly feels that way). He’s not sure how to scale the business from where it is now and he feels a bit trapped in a cycle because he can’t see how to free up more time so he can move things forward (focus on the bigger picture).
I’ve learned a lot about Paul but how will this help me in my business?
So What?
I’ve learned a lot about Paul but how will this help me in my business.
I’ve identified that Paul is my ideal client. But how does this information help me?
Knowing what Paul would like to achieve, what motivates him, and why he does what he does allows me to tailor the services I offer specifically to meet those needs.
I can see now that Paul will benefit from a website redesign that engages visitors and encourages them to take action. This might be to book an appointment, become a member, or order a spa-package.
I know that automation will help reduce his admin time, his costs and increase sign-ups. It needs to be easy to use and non-techie because he’s obviously not interested in that stuff. He doesn’t do technical. He has enough on his plate and doesn’t want to deal with hosting, website maintenance, back-ups, and security. With this knowledge, I know create a website care-plan that will be perfect for Paul.
I can install analytics on his website and display them in a way that’s simple but allows him to see analyse website visitor behaviour and also measure conversions. His care plan can include making improvements based on the data from his analytics.
Paul will probably be interested in some kind of lead generation system too, that to entices and draws in new members. This would include landing pages and full email automation that ensures everyone gets the right email at the right time with no manual work required by him or his team. Once it’s in place, it will run itself 24/7. As long as his subscribers are being sent the right e-mails at the right time, they can then be given an offer that’s specific to them. They can also join or pay online depending on what the service is. This is far more likely to bring in new business than the simple phone number he currently has.
Paul would also benefit from ongoing newsletter that offers advice, help and perhaps incentives to stay a member after their year 1 contract ends. As long as the emails are well-timed, especially coming up to that 10-12 month period, he’s far more likely to be able to retain more clients after that first year.
To further increase traffic to his website (or business in general), a local marketing campaign would be extremely beneficial.
I can offer him an audit/review that includes Google Maps, and his ‘Google my business’ page. Perhaps offer some optimisation to help him rank higher for relevant terms to his health club.
The same applies with SEO. Paul would really benefit from a local SEO campaign to make sure that he is showing in Google when (the right) people are searching for those kinds of services. I could also look at targeted pay-per-click campaigns specifically to his area.
It might be a good idea to suggest that Paul creates a refer-a-friend incentive for any of his members so they can bring in people and perhaps get either a discount, a free month’s membership, a free massage or something similar if a friend becomes a member.
Because I have a detailed Ideal client Avatar, I now have an array of specific services that I can offer Paul. And, because they’re tailored to his needs, I know that not only is he likely to agree to them, but also (and perhaps more importantly), they’re actually going to help him achieve his goals.
Paul will be an extremely happy and long-term client. In turn, I’ll feel great for being able to help him achieve what he’s set out to do.
So now I’ve built up a specific image of my ideal client. I can speak directly to them in all my marketing efforts.
This includes my website, my services, my email newsletter segmentation (an email autoresponder that segments subscribers based on their actions and ensure they only receive emails that they are interested in), and my video content.
When your content is designed for your ideal client, you are far more likely to attract…
Wait for it….
YOUR IDEAL CLIENT!
Did you enjoy this article? Know others who might like it too? Say thanks with a share
As you've made it this far you've probably decided that you need a professional website designer to create your amazing new website (or redesign your existing site). But, if you're still in the research phase you may be considering a self-builder (such as Wix). Platforms like this, that enable you to create a website yourself do have their place, but if you're serious about creating the right impression, then please read this page in full before you make your final decision.
If you're just starting out, have a shoe-string budget, and simply need a presence online that you can direct people to (or a web address to place on your shiny new business cards) then a self-build site like Wix may work well for you in the short-term.
It's free to use*
Wix has a free version. It is missing some of the features and functionality of the full version but if funds are tight, the option is there. It's worth knowing that this isn't without its drawbacks. This includes adverts on your website, and have a 'ix' branded domain name. Most other comparable services will have the same drawbacks.
It requires no software.
As long as you have a computer, an internet connection, and time to learn, you can build your own website without purchasing any software. The only exception to this will be if you require images to be edited.
It's easy to create a simple but professional looking website.
You can use a pre-designed template with a drag and drop editor to create your website. You just change the colours to your liking and add your own content (Images, text, videos, etc.).
This is just one of the disadvantages of using a self-build website service for your website.
Sounds Great Doesn't it?
A free professional looking website that's easy to make. That sounds amazing!
So why are professional website designers more in demand than ever before?
Self-build services like this all have their limitations. Even if those limitations aren't a concern right now, you'll find that as your business grows and you want to do more, you may run into problems.
You see, to transform a task as complex as website design into a system that anybody can perform with little to no learning curve means (almost by definition) that you must limit what can be achieved. If too many options are provided it becomes too complex for many to use, you'll discourage your user-base, and potential customers will look elsewhere.
So while some of these platforms are excellent at what they do, if at any stage you're likely to need more than a simple web design with simple function then you're going to need a professional website designer.
Advantages of a Professional Web Designer
In most cases, the main reason for having a website is to provide value to your business. If you're selling online this will likely be in the form of online sales. If you're trying to drive leads then you may need your visitors to pick up the phone. If you want customers to come and visit your premises (restaurant website for example) then you'll want your site to convince them to do so (or make a booking).
A good* professional website designer knows this!
You probably know your own business better than anyone. But do you know how best to convey your message to your website visitors?
A good web designer understands visitor behaviour, and how to maximise the chances of getting each visitor to take the desired action.
Be careful. unfortunately, there are plenty of professional website designers who don't (including a number of well-known large companies - But let's not sling mud). We've personally re-built websites from scratch because a previous designer didn't know how to factor in good user experience.
If you can please your visitor and hold their attention (without annoying them) then you have a much better chance of conveying your message or call to action before they leave the page. If you can get that far then that's half the battle won. Once you have their attention you now have the opportunity to get that conversion (be it a sale, email sign-up, booking, phone call, etc).
This is where you benefit from having a professional website designer. The value of your web designer isn't in their knowledge of coding or programming in multiple languages (at least in most cases). In fact, many great web designers know little about coding.
No, the value comes from their knowledge of building a site that converts your visitors and therefore provides value to your business.
Once you have this, you have far more than a presence on the world wide web. You have a tool that works for your business and increases revenue.
But It Doesn't Stop There
What about the techy stuff?
Your web design and layout is one thing. But what about the technical side. Did you know that you could have 2 identical looking websites but one could be favoured in Google far more than the other?
This is because the way your website is built is extremely important. Search engines like Google can read text fairly well and they're pretty good at understanding your content. But, using the right site structure and adding things like structured data will make a huge difference to your organic rankings (how much traffic the search engines send your way).
Here's an example.
Let's say that you publish your opening hours on your website as plain text (just as you would in a word processor). A search engine may struggle to figure out what that text actually relates to.
Using something called structured data, you can place your opening hours within this code. This will tell Google "Yes", these are my opening hours. There are all kinds of structured data that can be added to your text that will tell search engines exactly what it's about). Now, when somebody searches your business online they will probably see your opening hours, your contact details and other useful information before they even click through to your site. Let that sink in.
If all this information is displayed about your business before they even visit your website, that gives you more advertising space on the search page. It also builds trust and authority. You could receive calls to your business without the searcher even having to visit your site.
Self-build website services either don't have this functionality or if they do, you still need to know what code to add (and where) to make it work. So, unless you hire a professional to do this for you (which kinda defeats the object of doing it yourself) then you simply can't take advantage of it.
If you were paying attention (don't worry, we all like to skim read occasionally) you may have noticed the phrase 'site structure' in the section above. This has nothing to do with structured data but could make a huge difference to how your website is built and how it performs.
Your website structure is about how all the pages of your website link together. Most websites should be built with a good 'silo' based website structure. There are different types of silo's and your needs will depend upon the type of website you have and how you wish to use it.
Here at WDM, we use a topical website structure. This means that every core page fits into a hierarchy of topics.
Under the category "Web Design", we have only web design-related information. We also have sub-categories. For example, one of those is "Ecommerce Website Design". Under this category, we'll only show information related to Ecommerce design.
With a topical site structure, the information provided becomes more specific as you get further into the categories. So our real example above would look something like this:
Home > Web Design, Ecommerce > Ecommerce Web Design Tips
Another example would be location-based:
Home > Web Design > Suffolk > Bury St Edmunds
There is more that goes into this (such as deep-linking methods) but by structuring your website within a logical framework you can provide the visitor with the precise information they are looking for.
In addition to this, you make it far easier for search engines to see topical relevance. For this, you will be rewarded with more visibility in organic results.
Made Up Your Mind?
Let WDM Be YOUR Professional Website Designer
I hope we've managed to convince you of the benefits of hiring a web designer to add value to your business and increase profits long-term. If so, we'd love it if you'd consider choosing us for your project.
If you follow these 3 steps, you'll be able to consistently bring new leads into your business that are automatically qualified for your service. Once implemented, you'll have an automated lead generation system that works for you while you sleep. Won't it be great to have leads come to you so you can focus on other important tasks?
"Damn right", I hear you say. Great, let's make this happen...
I’ll get into more detail very soon but here’s what we’ll be doing in a nutshell.
Step 1: Creating Your Framework
Your ‘Lead Generation System’ requires 3 important components that (working together) will take your visitors on a journey that leads to an end goal. This will be a solution they need and you have. The journey you provide will position you as the ideal solution to their problem.
The 3 components of your framework are:
Your Website
Your Lead Magnet
Your Email Nurture Sequence
Step 2: Educate, Engage and Nurture Potential Clients
You’ll get your prospective clients to sign-up for valuable free content that will automatically qualify them for your service, build trust and rapport, and filter out poor quality leads. By doing this, you’ll know that these potential clients are already engaged and will see you as their ideal solution. When the time comes to make the sale, they’ll be in the right mindset and you’ll be in the perfect position.
Step 3: Drive affordable, profitable traffic to your Lead Magnet
You've got your amazing new 'Lead generation System' in place, now you just need the right visitors to see it. You can, of course, use your existing channels (website visitors, social media, SEO etc) as part of your traffic plan but if you really want to get things moving and you don't already have a high traffic website, then you'll need to invest in paid traffic. In this section, we'll look at the main platforms available (Google and Facebook), when to use each one, and things to be aware of before you invest.
Article Index...
Want to navigate this article for easier reading? Use the links below to find the section you need, when you need it.
As mentioned above there are 3 components to your framework. The first is your website.
For this strategy, you'll need to make sure your existing website has the functionality you need to build your Lead Generation System. Don't worry, there's nothing too taxing here and if you're using WordPress you're definitely ready to go. You simply need...
The option to add and craft new pages - Unless your website runs on a completely custom CMS (content management system) then it's pretty much guaranteed that you won't have a problem here.
A way to collect email addresses using an autoresponder - For this, you'll need to choose an email capture provider and integrate it into your website. If you're using WordPress or other popular CMS then most email capture providers will have a plugin or provide code for you to just copy and paste in order to collect and store email addresses.
A method of adding tracking code to your website pages - Whether you're using Google, Facebook or both to track your visitors, you'll need to install a piece of code to track the success of your offer and gather data to improve. You'll find tutorial links further down for this.
> Optional extras...
If you're pushed for time and happy that your website's great, then skip ahead to the Lead Magnets section.
Although it's a little outside the scope of this article, you should also consider checking your website for the following pitfalls as this will help with your overall visitor engagement (and ultimately sales).
Website Speed - If your website takes more than a few seconds to load then you'll lose traffic before you even start. Ideally, you'll want to make sure your pages load in 2 seconds or less. However, that's not always feasible or practical. Personally, I'd recommend keeping it as close to 3 seconds as possible. If it reaches 5 seconds then you really need to make some changes to bring that load time down. If you're not comfortable doing this, speak to your web developer (or check out our speed optimisation service). It may simply be that you need a better web-host and/or some good caching software.
Website Copy - If it's been a while since you looked at your website as a visitor then take some time to read your copy. Does it still accurately represent your brand and the service(s) you offer? Be aware...
Your customers aren't interested in you!
This might sound harsh but your website visitors couldn't give a stuff about how many years you've been in business or that you have the best showroom in town. At least, not yet!
When somebody first finds your website they just won't be willing to spend valuable minutes reading all about how great your company is, how many staff you have, or about your various divisions. Bombard them with this on their first visit and you'll bore them quicker than a tv insurance advert.
Similarly, they don't want to keep reading "I" and "We" as they scroll through your content.
Don't believe me? Read the following 2 sentences.
At Arcway PC's we have been building high-quality computer systems for 15 years. We pride ourselves on being the best PC specialists in the East of England. Order A new PC today.
Need A new PC that can handle your workload and won't slow you down? Talk to Arcway PC's and get a custom-built solution that leaves your old PC for dust.
Which of the above are more compelling and focus on the needs of your visitor? Take some time to go through your web copy and make sure it speaks to your visitors.
Customer Journey - While you're there, have a look at the journey your customer will take. Is there a logical path?Are they guided to a course of action that you want them to take? Can they easily find the information or service they need? Do they know precisely what you offer within a few seconds of arriving?
If your visitor has to read 6 paragraphs to find out how you can help them then they'll probably give up and go somewhere else. They will want more information in time but you must engage them first.
Call To Action - Have you made it easy for your visitors to take action? If they have to look for a call-to-action then they just won't bother. Make sure they're never too far away from a button or link that takes them exactly where they need to go next.
2. Your Lead Magnet
Already know what a lead magnet is? Awesome! Go grab a drink and celebrate. This bit will be super easy for you.
No idea what the hell I'm talking about?
Don't worry, I've got you covered. It sounds more complicated than it really is.
What is a lead magnet?
A Lead Magnet is an offer of something for free (usually), in exchange for entering your name and email address. It encompasses...
A landing page
An offer
An email capture
You're going to give your visitors something that they want. In return, they'll give you their name and email address along with their permission to email them. Now you have a path of communication. In time, you'll build up a list of subscribers that are receptive to the service(s) you offer.
Your lead magnet allows only 2 possible outcomes. Either they'll leave your page, or they'll subscribe to your offer. Once they've subscribed, they'll be redirected to a 'thank you' page. At this point, you've achieved your objective. This is where those optional extras come in to play. You can now present them with other parts of your website. What you show them here will really depend on your style and the services you offer. It may be a relevant article or something that continues to build on the relationship you're developing with them. It could a direct sales page, content upgrade, or one-time-offer (just be careful not scare them away before you've built that trust).
Collect and Automate Emails
To connect with your subscribers you're going to need a tool that can collect and automate the sending of emails. It needs to do the following:
Collect Name, Email Address, and permission to contact (complying with GDPR)
Send a sequence of emails that you'll create, in the right order and at the right time (email nurturing).
Segment your subscribers into groups so you can ensure you only send emails that are relevant (e.g. it won't try and sell a service to somebody who's just bought it).
Once you've set it up, this will all be done on autopilot so you never have to worry about it again. There a lots of options for tools you can use to achieve this. Each have their own pros and cons. This article isn't about reviewing which is best but I will put a few popular choices here so you can compare and make your own decision.
Email Capture Providers
In no particular order, here are 5 of the best-known Email Capture providers (also known as Email Marketing Software).
At the time of writing this article, I'm using Mailerlite and have had no problems with them. Having said that, I am considering looking at ConvertKit or Constant contact as I've heard awesome things about both of them. If you've checked them out but still aren't sure which is right for you then check out this comparison by WPBeginner.com. Whichever you choose, just make sure that it integrates easily into your CMS. If you're a WordPress user, you'll ideally want to them to provide a plugin that you can install and make it truly hassle-free.
Creating Your Offer
Now it's time to get creative!
Think about what you could offer the people you're trying to connect with. It needs to be valuable enough that they are willing to share their email address. It also needs to be relevant to the service you will eventually offer them. It could be a free guide, an ebook, a discount coupon, a workbook or a webinar. These are just a few examples. You should offer whatever you feel will connect best with your visitors.
Go ahead and create whatever it is you're going to offer your visitors.
Want a real-life example?
Download my FREE guide "GROW YOUR BUSINESS WHILE YOU SLEEP" and see how it works for yourself. This valuable guide will show you how to:
Understand the key elements that make up your lead generation system
Learn how to get into the mindset of your customer and think about their biggest problems
See how automation can run your Lead Generation System while you sleep, nurturing and educating your prospects
Find out why having a predictable pipeline of leads will ensure you stay off the sales rollercoaster
Learn how to test and tweak your lead generation system, helping you to squeeze out the best results
Landing pages have many names (squeeze pages, opt-in pages, Splash pages etc.) but they all mean the same thing. This is simply the page where you present your offer. If you want to see my landing page for the free guide above click here: Grow Your Business while Your Sleep.
Your landing page should follow certain rules. Because you want your visitors attention focussed solely on the offer your presenting, it's essential that you remove any other distractions. Unlike most (or all) of your other website pages, you'll want to remove menus, navigation links, and any other distractions that could cause them to click away from your page. That includes any footer links (with the exception of standard copyright info, designer credentials, privacy policy, terms and conditions).
Here are some good rules to follow to ensure your landing page is a success...
Image Credentials: NeilPatel.com
Now it's time to create your own landing page!
Follow the rules above and make sure your CTA (Call-To-Action) is strong. Set this up with your email capture service so that when your prospect clicks that CTA they can input their name and email address (you'll send them their freebie automatically via email).
Your Email Nurture Sequence
Your email nurture sequence is a series of emails that starts by welcoming your subscriber and providing them with the offer they signed up for. Then, on a regular basis (e.g. every 2-3 days), they'll automatically be sent another email. Each of these emails will be carefully crafted to provide value, build trust and establish you/your service as the best solution to their problem. The last email in the sequence will usually be a purchase offer, meeting request, or something that's geared towards a sale. This will of course vary depending on the service you offer.
Now it's time to write your email sequence. This will again depend on what you offer but 5 or 6 emails is generally a good rule thumb. This ensures enough time to establish trust but not so much that your prospect has sought a solution elsewhere.
Set your email capture provider up to send 1 of these emails every 2-3 days (again, use your judgement call on this).
Congratulations! You've created Your first Lead Generation system
Now you just need the right traffic...
If you already have a high traffic website or a large number of engaged social media followers then this driving traffic to your lead magnet won't be a problem. If not, then you going to need to use other methods. Whilst SEO is an option, it's not well suited to landing pages and often takes considerable time to see results. It's time to invest in paid traffic.
There are many types of paid traffic including (but not limited to):
Banner Ads
Video Ads
Contextual Ads
Email Ads
PPC
The most widely known (and usually the best starting point) is PPC (Pay Per Click). As the name suggests, you pay each time somebody clicks on your ad. The amount you pay will depend on your competition. If it's a highly competitive market then you'll have to pay more to outbid your competitors so that your ad gets shown. If there's little competition then your click will be much cheaper.
On most platforms PPC allows you to target very specific audiences so you can take steps to ensure that the people who see your ads are likely to be interested in your service.
Although there are a number of PPC platforms, the biggest market share fall to Google and Facebook (LinkedIn can also be worth pursuing for certain types of B2B).
Both Google and Facebook have their advantages so it really depends on the product/services being advertised as to which is better. In many cases, utilising both platforms can offer great results.
The biggest difference between the two is the way in which the visitor finds your advertisement.
Google Search Ads
This is where your ad appears based on keywords typed into Google's search bar. If you're an accountant in Leeds and somebody Googles 'Accounting Services in Leeds' then you'd probably want your ad to appear in the results because you know that searcher is a potential prospect. This type of advertising is highly targeted and can be fantastic as long as there are people already searching for what you offer.
It's worth noting that Google does have other advertising opportunities including display (where your advert appears on other relevant websites and Google partners) and YouTube ads (short video ads that appear before or during another video).
Facebook Ads
In general, people on Facebook are not searching for products or services (they're just casually scrolling). So, Facebook ads rely on interruptive marketing. The ad needs to catch the users eye and generate interest. This is perfect for products and services that people aren't generally searching for (e.g. a new child toy subscription service).
However, because Facebook has such specific targeting options it can also be used for standard services (like accounting). With Facebook ads, you can control all types of demographics and interests that allow you to show your ad to those who are likely to engage with it. Facebook tracking pixel will allow your ad campaign to improve over time as it learns the type of user that provide you with the result you're looking for.
PPC Summary
Whichever method you decide is right for you, it's important to understand a few things.
There is a steep learning curve. Both platforms have their own training tutorials but be aware, they may be a little focussed on getting you to spend as much as possible.
It takes time! You can't just throw in £200-£300 then decide it hasn't worked for you. You'll need constantly test and tweak your campaign to see what's working and what isn't.
You need data. The first stages of any campaign often don't yield results. To begin with, you are really buying data rather than sales. Once you have data to work with you can optimise your campaigns to produce better results. But (as above) this takes time. Don't expect immediate results.
Learning how to market your business via PPC isn't easy. But, it's an incredible skill to have under your belt. Once you've mastered it along with your Lead Generation Machine), you'll never have to worry about getting clients or customer again.
Thank you!
There was a lot to get through here and you made it to the end! Thanks so much for investing your time in me. It shows your serious about making positive changes in your business. Despite the information given here, it just isn't possible to go too in-depth without this turning into a book. So if you'd like your own lead generation system and want to know more then check out my free guide below.
Want to know more?
Download my FREE guide "GROW YOUR BUSINESS WHILE YOU SLEEP" and see how it works for yourself. This valuable guide will show you how to:
Understand the key elements that make up your lead generation system
Learn how to get into the mindset of your customer and think about their biggest problems
See how automation can run your Lead Generation System while you sleep, nurturing and educating your prospects
Find out why having a predictable pipeline of leads will ensure you stay off the sales rollercoaster
Learn how to test and tweak your lead generation system, helping you to squeeze out the best results
from Suffolk Web Design & Marketing - Feed https://webdesignandmarketing.co.uk/online-business-marketing/3-steps-that-will-turn-your-website-into-a-lead-generation-machine/
This is part 2 of a video from WPCrafter that takes you by the hand and shows you how to build your own E-commerce store online.
We've split it up into handy bite-size pieces. In this post, we'll be looking at web hosting, privacy, and security. We'll also get WordPress installed.
https://youtu.be/wgXjvXE-riQ
So at this part of the tutorial, we’re going to talk about website hosting. Now, even if you're familiar with website hosting (if you already have a website or you had a website in the past) I don't want you to fast-forward through this section, because it's going to be worth your time to listen to this part of the tutorial, about WordPress web hosting, and because, it's the most important decision for any website.
If you choose the wrong Webhost you are in for a world of hurt and that's why it's so important to make the right decision with the web hosting company that you choose. Primarily you're going to want to avoid certain companies and you basically want to avoid EIG and GoDaddy companies. EIG stands for Endurance International Group and they are a web hosting conglomerate. Some of the web hosting companies (I’ll list them here just to name a few that they own) they are really bad web hosts and the scary part is you actually hear a lot of people suggesting these web hosts and it's probably because they don't realize it or they're being paid a lot of money to suggest these Web hosts and it actually saddens me because I know people that go there have bad experiences and the people that have used these services and said they had a great experience, then I asked the next question:
Are you monitoring the uptime, are you checking the speed of your Webhost and if you're not monitoring uptime and if you're not checking the speed of your website you really don't know if your host is any good.
So, some of these companies are Hostgator, (I'm sure you've heard of Hostgator) Bluehost, and host monster and there's a whole list of these EIG owned companies and you really want to avoid them if at all possible. They're known for gobbling up web hosting companies, laying off the support staff and then consolidating everything. It then it all goes downhill from there. Also, GoDaddy I know a lot of people get their domain names at GoDaddy and they're fine for that, (I personally prefer a different company) however their web hosting is bad. It is extremely bad. Their servers are overloaded and what that means is they have so many customers on a single Web server that it makes all of the websites slower. That’s what happens with GoDaddy.
Now, if you have used either of these and you feel like you had a good experience, I'm happy for you. But, I would question if you are monitoring the uptime of the websites and if you're checking the website speed. So these are just the ones you want to avoid.
One of the biggest criteria in the web hosting company that you choose is they must support WordPress. Now when I say that I'm not saying that you are ‘allowed’ to use WordPress or it says WordPress someplace on their website. What I'm referring to is, if you are in a situation with your WordPress website and you need help, that you can go to their support and they're not going to say “sorry that’s your deal, that's not us. You're going to have to figure that out on your own”. That is what I mean by they must support WordPress. Their support staff must know how to support and be willing to support you with your WordPress-based websites.
You'd be surprised but most hosts are not going to help support your WordPress based website now. A web hosting company is not liable for things that you do to massively break things, so for example if you set your WordPress password to the word “password” and then someone hacks into your account destroys your website, that's not going to be their responsibility. That will be your responsibility.
But, if you need help (say your having some kind of a problem with a plug-in that you installed) you should be able to go to your web hosting company and they'll manually go in there and remove that plugin or you're having some kind of line of code that pops up and you don't know what that is. Or you're having trouble installing something, then you can go to them. That's what I'm talking about. They must support WordPress and this is why I don't recommend going with tiny little mom-and-pop neighbourhood web hosting companies. They simply don't have the support staff to be able to invest the time in giving you proper support and they typically don't have a proper infrastructure to keep your website secure, to keep your websites optimised.
The next requirement is they must offer free SSL certificates. I said in the tutorial overview you’ll learn how to use and install an SSL certificate on your website. Here's the thing, if your web hosting company does not provide them for free, you're probably going to pay anywhere between £30 and £100 per year per website for an SSL certificate. That’s money that you don't have to spend if you choose the right web hosting company.
So that kind of piggybacks back, to avoid EIG and GoDaddy companies. With those companies, you’re going to be paying for SSL certificates and it’s going to get really expensive, really quick. So it's better to choose a web hosting company that will give you a free SSL certificate because you have to have an SSL certificate you just have to these days. If you don't have an SSL certificate on your website and someone uses the Google Chrome web browser, and they visit your website it will say in the top bar (where you put the website address), it will specifically state “Not Secure”! You don't want someone visiting your website using that browser (which is the most popular web browser). That's just stuff that you don't need.
Next thing I want to talk about is shared hosting versus managed hosting versus a VPS.
Now, these are phrases that just get thrown out there and there's a whole bunch of other phrases: cloud hosting, managed hosting, optimised hosting. All these different phrases now. I wish there was some standardisation with it. However, you’re going to have web hosts that throw out all kinds of fancy phrases. So, sometimes it might be hard to know what your purchasing.
Let me just try to sum it up in a nutshell:
Shared Hosting
Your shared hosting is your hosting account to be on a server with other people who have their web hosting accounts on the server and you guys all share resources. That's why it's called shared hosting. Now, good Web hosts don't pack as many customers on a single server because if they do that, it's going to affect everyone. So that’s your shared hosting. You are vulnerable. If some other web hosting account on the same server starts to have problems, it can cause problems for other people. However, a good Webhost will be monitoring everything on the server and they will stop problems before they happen.
Then you have this next level called managed hosting and this is a different hosting environment that is more optimised for WordPress. Sometimes they'll also bundle in additional services like backups, staging servers, things like that. Automatic updates of your plug-ins and WordPress (core) and that’s your managed web hosting. It's going to cost more money but for a lot of people, the performance gain will probably be worth it and also the managed environment of making sure everything's updated, that might be worth it as well.
Next is a VPS which stands for Virtual Private Server. You don't hear it referred to as that these days, you more often hear it referred to as cloud hosting or something along those lines. Some web hosting providers use that cloud word the wrong way but its cloud web hosting. A lot of times your cloud web hosting it's going to be completely unmanaged, you're completely on your own. You need to have a PhD in something called Linux in order to be able to make everything happen. It's not that it's impossible. It’s not that there are no tools out there to make it easier to manage, you are going to have higher performance, but if you are new to web hosts you do not want a VPS right now. That will be something when your website starts to get a ton of traffic and you need dedicated resources, you need ultra-high performance, and you have someone there to take care of it for you.
I have a special website set up called ordernewhosting.com and I want you to visit it. That is where I put together a list of Web hosts that meet these criteria and are also very reputable companies and almost universally regarded as the best web hosting companies that there are. They’re going to provide support for WordPress users, they’ll provide free SSL certificates are not going to overload their servers. Last (which is important), you can start out at the shared level of hosting when you're just getting started. It's less expensive and there's an upgrade path you can go from shared to managed to VPS as your needs change.
So here's what ‘ordernewhosting’ looks like. I've got these recommendations right here. My top recommendation is InMotion hosting. What's nice about what I've set up on this page for you is I have a series of training courses. Now, these are paid training courses. Here’s some on various page builders, here’s some on some of the common things you’ll want to do with your website. And here's my higher-end courses right here. I have a special package where if you order from the host that I recommend and then send me a copy of your receipt I'll actually give you free access to these courses so that you have all the tools that you need in order to be successful with your WordPress based website.
So with InMotion hosting, you can see right here it’s the biggest offer you're going to get. A page builder course and these three other courses. All-in-all it's worth almost $500.
I'm also recommending A2Hosting and Siteground, and they're all going to be on this page and over time I'll probably expand on these recommended hosts as time goes on. So this page might look a little different when you come to it. Let's take a look at these web hosting companies and order a web hosting account.
The first one we’re going to look at right now is a Siteground. Now, on Siteground's website, we can scroll down and you can see right here they have ‘web hosting’ and I'm in a go ahead and click on where it says ‘learn more’. Let's take a look at their plans right now.
So they have three plans: Startup, GrowBig, GoGeek. They all have different prices and they all have different things included. Siteground is an excellent Webhost. It also is the only one that I recommend that has metered hosting. What metered hosting means is it's going to be limited to the number of visitors per month depending on the plan that you go with. So that this plan right here for $3.95 per month is going to only be good for 10,000 visits monthly. So for me, I would definitely need this plan right here, which is for 100,000 visits per month. You would be able to come here and decide which one would fit for you, but you have to keep in mind that it's metered web hosting. That isn't so bad depending on how much traffic you anticipate getting on your website and that's how they can make sure that their service is high-performance. But, it is definitely something to consider.
Next, we have A2Hosting right here and they have several different plans for you to choose from. Now, the higher-priced plans you're typically going to want those types of plans for e-commerce websites or maybe a learning management website. Not your basic brochure website, but a site that you're going to expect multiple people to be on and doing different things and staying on your website, rather than just reading. So you can choose one of these packages right here. What is nice about the turbo package is right here it says the turbo package is going to be faster. A lot of that is because it includes a plug-in for WordPress that's going to make it run faster and then right here you can see they also have a managed web hosting plan. This is going to give you a little bit more service with your website.
For you next, is a web hosting company that works and actually set up in this tutorial video and that is InMotion hosting. I have lined up a 57% discount on these web hosting plans down here and this is also the web hosting company where I'm going to be giving you the biggest or largest bonus right here of free courses.
So here we are. They have these three plans and you could see that the lowest you can get this launch plan for his £2.95. Now when you hover over the order button it reveals how much it costs. So if you only wanted to get service for one year it's going to be £4.49 X 12. If you wanted it for two years or three years you can just as easily do the math. You would just select the one that you wanted.
So the launch plan is going to be good for one website (actually here let me scroll down). Okay, see I get some information wrong sometimes. Right here it says on the launch plan you can host two websites, on the power plan; six websites. and on the pro plan, you can host unlimited websites. These are the three plans that you can choose from.
Now they also do some really nice things. If you have a website someplace else they’ll migrate it for you. They also have all US-based support which is very nice. They also have something very interesting…
If you're on this page and you go to web hosting, you can click ‘WordPress hosting’. Now, this is something that they launched in 2017 so these are fairly new offerings (at the time of creating this video) for them.
This is ‘WordPress optimize’, specific hosting. Your WordPress-based website is going to run faster on this WordPress optimised hosting and you can see the various plans that they have available here. These plans also are metered, however, it says “suitable” it's not a hard-capped requirement. So they're not going to be tracking how much traffic you get and telling you, you have to upgrade. So with of these plans, you can see some of the differences there.
Now, what I like about InMotion hosting and all of these hosts is you can start small and work your way up. So for this tutorial, I'll go ahead and start small, because I know I can work my way up as soon as I start getting traction. I’ll start on the launch plan and then work my way up to the power plan and then the pro plan or just go straight for the managed WordPress hosting. Everybody's different, so if you're not price-sensitive you might want to start out with some of the managed WordPress hosting options right here.
But if you want to just start someplace you can go ahead and start with the launch plan. I will say, if you get the pro plan, it does come with additional resources for your web hosting account, but for this tutorial, we’re going to choose the launch plan.
I’m going to go ahead to “Order Now” and choose the 3-year option. That’s going to get me the largest discount. Let’s go ahead and click on that. It will open up in a new tab and take me straight to the shopping cart. During the checkout process, there might be some incentive to upgrade to one of the other plans. You can choose that if you want, or just click on “No Thanks”.
Let’s go through the order process really quick. First thing is, we’re going to choose a data center. If you are in Europe or Asia you'd probably want to choose Washington and if you’re in the United States or Central or South America you might want to choose Los Angeles. Honestly, it doesn't really matter as much as it would have maybe 10 years ago. However, if you're really concerned about this and some people are you might want to check out A2Hosting which is the second host that I was talking about. However, you're going to most likely be perfectly fine with Washington or Los Angeles right here. Mine is currently in the Los Angeles data centre.
Next, you have the option of paying for a dedicated IP address. This isn't so needed these days. You can get it if you want if you're going to have a website where you want a high-end paid SSL certificate. There are certain certificates, (for example you can see right now with InMotion hosting on their website you see right where the URL is, it says InMotion hosting, that's usually an indication of a more premium SSL certificate), that’s usually around £300 per year. It's called an EV certificate and you would need a dedicated IP address for that. So if you're not a bank then you probably don't need a dedicated IP address. So we’ll leave that at no thank you.
Then right here where it says content management system auto-installer, let's go ahead and choose WordPress. What this means is, after you order it's automatically going to install WordPress for you it's just one less step that you're going to have to do. Let's go ahead and click on continue.
This is where you would either order a new domain name or you would connect a domain name that you already have someplace else. So if you've already registered a domain name at GoDaddy or Namecheap for example, you would just go ahead and click right here where it says “I already own this domain” and you would enter your domain name, then click on continue.
What ends up happening, is you order the hosting account and then there are some instructions on how to point your domain name from wherever it is to your new web hosting account. Or you can just check right here and purchase a new domain now with InMotion hosting. These are the only extensions that they support - .com, .net, .org, .biz, .info, .us. So if you're in the UK and you wanted.eu or you want one that's not on this list, I recommend going to NameCheap.com to register your domain name. That being said, I recommend if at all possible to go with a .com domain name. I know nowadays there's .io and .co and all these things, but I think nothing will ever be as good is a .com domain name. Go ahead and enter a domain name now.
After you enter, it's good to see if it's available and if it is it will let you proceed. If it's not available it will let you know that so that you can choose a different domain name. so I've gone ahead and entered showthedemo1.com. I know that that's available and the actual domain name I'm going to use for this tutorial is showthedemo. So then I want to go ahead and click on ‘search’ and it's going to check the availability and this is when it lets me know that it's available and then all I have to do is click on ‘add to cart’ right here and you could see right here it added the domain name and the domain name is actually going to be free of charge. It's normally £15 per year but it's going to give it to you for free. It also added domain privacy and it's up to you whether you want domain name privacy or not.
Essentially whenever you register a domain name you have to have a valid name, address, and email address. Contact information tied to that domain name and its public. Anyone can go and see that information or you can get domain privacy and its kind of like your info’ is just unlisted and there's the domain privacy company’s information there instead. You're not totally private. It's private from public eyes. However, if there's a legal situation or anything like that it is very easy and possible to send some important documents to the domain privacy company and they will immediately give up your information. So it's more just to protect you from the casual person. If you do want that you can just click on continue, if you don't you can just click on the X and it will remove that and take your balance down to whatever it is.
Now let's click on continue and in this step (because I removed the domain privacy) it's just asking me one more time (that's okay, persistence is actually a good thing), I'll go ahead and click on continue. Now it's going to take me to the billing section and so what you want to do is enter in your email address here, so I've gone ahead and entered an email address. I'm going to click on continue and it will take me off to the next step.
O.K, so this is the step where you’re going to enter in all your billing information. There's one important part to this and that's right here where it says ‘referred by’. It is optional but I'm asking you if you would enter WPCrafter. Now typically when you order you it will automatically know that you came through from my websites and when you do get your receipt you can send it to me and I'll get you access to those courses that I promised you. However, sometimes it's just safer to put WPCrafter in here as well. That way there'll be written information there so they know that you came from my website. You'll just go ahead and fill this out and scroll down.
Right, here is the option to choose your payment method. You can put in a credit card or a debit card. There's one glaring thing missing and that is that they don't have a PayPal option, but if your only way to pay for this web hosting account is via PayPal it's actually still okay. You can pick up the phone and call them or you can contact their live support. They have live chat on the website, you can say hey I want to order new web hosting account but I can only pay through PayPal and they will set you up. When you do it on the phone or you do it that way just let them know that they have to put the order with WPCrafter and you'll be fine.
Once you’ve entered all your information, click on ‘review my order’ then you can complete the order and you're going to get two emails from InMotion hosting. Let me go through those now...
So the first email you're going to get is your receipt and this is what it looks like. I blurred out my information (I hope you don't mind). This is what I need you to forward to me. I need you to forward this to me if you would like access to that bonus package of courses. just go ahead and send this off to me. What I do is verify that you did purchase it through the link on my website and then I'll be able to go ahead and send you access to the courses. So this is the first email that you're going to get and then you're going to also get a second email.
Here is that second email. I will tell you that sometimes when you order a new web hosting account, the web hosting provider will want to call you before they create the account and verify that you actually did place this order. That happens and so that might happen when you order a new hosting account. If not, you’re going to get that receipt that I just showed you and you're going to get this welcome email right here. Now, this welcome email has some important information in it. First, it's going to give you your login ID which is really just the email address you used when you set up your account. But then you need to click this button that says “to get started set your password here”.
You need to click on that and what it's going to do is take you over to InMotion hosting's website and will allow you to create a password. Once you've created you're going to be able to login. So I'll go ahead and log into my account right now.
Here I am logged in. Now don't get rid of that email that you just got from InMotion that had the link to create your password, because when you scroll down on that email it can actually have your WordPress login information. Now that you are logged in to your web hosting account, let me just let you know if you're using a different Webhost. A lot of times they're going to kind of look similar and I'll get into that in a moment. You could still follow along.
The first thing we want to do when we log in is we want to go ahead and write off the bat, turn on that SSL certificate. So I need you to click on ‘manage free basic SSL certificate’. You click on this right here and then what we’re going to do (we just have to wait a sec’), it's just analyzing your web hosting account to take a look at all the domain names on it, and then after a moment it's you’ll see it lists out the domain name. I'm just going to read this one important bit right here. It says:
“If your new domain is less than four hours old or you have not pointed your existing domain’s DNS to the account, we can't issue a free certificate”
So just keep in mind, if it's a brand-new domain name you might need four hours to wait before this can be issued. All we need to do to turn on SSL is to click right here where it says ‘off’ and I'm going to do that and it's going to turn on, and that's all there is to it. Now an SSL certificate for free will be issued to you and you'll be able to use that to start using your website in a secure environment.
Okay, so let me go back a bit here. Now that we did that it was actually so easy, it can be more complicated with other web hosts. Now I want to show you where the main meat and potatoes of this control panel is going to be. It’s going to be right here and will say cPanel.
cPanel is an industry-standard thing. Even though this is what InMotion's looks like, you're going to have the same thing with Siteground the same thing with A2Hosting, and the same thing with most of these shared web hosting providers. they're all using cPanel. With InMotion if you chose the managed hosting it's the same thing. It's going to be in cPanel.
There are a couple of things I want to do before we log into WordPress for the first time. The first thing I want to do is modify the WordPress site so that it knows we only want to use HTTPS (The SSL certificate) for the website. So I’ll scroll down here and click where it says ‘WordPress’ and it's going to pull this up right here. When you scroll down your going to see a list of all the WordPress installations that you have.
Here is the one that was automatically created when we signed up for our web hosting account. If you look at the URL right there it shows HTTP, not HTTPS, so we just want to change that. It's really easy to do. All we need to do is click on this little ‘edit details’ icon right here. Let's do that now and then it will pull up this screen right here. The second option is ‘URL’ and we can actually change this. So I can click here and put an S like this. So now it's HTTPS and this is exactly what we wanted.
Now we can scroll down to the bottom of this page and save our details. Just click on the Big Blue button, “save installation details” like this, and now it says the installation details were edited successfully. That's perfect!
Now let's click back to where it says cPanel and we’re going to do two more things in cPanel. First, I want you to just double check something. If you're not using InMotion. If you’re using a different hosting account you're going to want to do this as well. I want you to scroll down to where it says “PHP configuration” and click on this. With InMotion hosting, they started by default which is a good thing putting you on this thing called PHP 7. If you have an old web hosting account someplace, chances are you're on an older PHP version and what you're going to want to do is change this dropdown to PHP 7. As time goes by you might want to put it at PHP 7.1 or 7.2 but it's safe to leave it on PHP 7.
Essentially this setting is going to make your website run a whole heck of a lot faster. However, a lot of old web hosting companies put you on an old 5.6 version and the reason they do that is for greater compatibility and fewer headaches for them. If you run into a problem, however, that is a very old version. If you just switch it to version 7 your websites going to load a lot quicker.
Okay, so now that we verified that we’re on PHP version 7, let's go ahead and click on ‘home’. That will take us to the home of the cPanel. Now if you're looking for something in cPanel you can just go ahead and enter it right here and it will pull it right up. This is pretty universal. What we want to do now is create an email account that we’re going to use later on the website. So let's go ahead and click on “email accounts”. As I said, cPanel is industry-standard so if there is ever something that you wanted to learn how to do, you can do a search. For example, ‘how to create an email address in cPanel’ and if you entered in that search you will find instructions on how to do it. So just know that cPanel is what you have, it's what most web hosting accounts are based on, and there are lots of resources out there available to you. Now let’s go ahead and create an email address.
This is good to be an email address that we’re going to configure inside of WordPress, so when WordPress is sending out any important emails this is the account that it's going to use. You can make your email address whatever you want and get as many email addresses as you like. Let’s start filling this out. I've gone ahead and I'm going to create the email address. I popped in a password and here's the quota (or you can make it unlimited or leave it at that) it's not going to be really something where I'm leaving a lot of emails. Go ahead and click on the ‘create account’. So here you can see a list of my email addresses and it's just this one right here, and what we can do if we want these settings for configuring this email account in an email program or maybe something on your smartphone, or maybe a program you might have on your computer, just click right here where it says ‘set up mail client’, like this. Then just choose which program we’re going to use. What I prefer to do is scroll down and just grab the settings right here. Now we’re going to use these settings later on so I suggest you just make a note of them. You already know the username, it will be your email address, you created the password, and then here is the incoming server and any kind of port information in the outgoing server. We’ll take this information later and plug this into our website so it uses this email address when it sends outbound emails.
Now we can just scroll up and click back onto cPanel and this is really where you're going to configure everything related to your web hosting account. You're most likely never going to use it though. You’ll maybe just create a new email account or something like that. There's really not a ton that you're going to do in here, so now let's login to WordPress for the first time.
Remember I said to hold onto that email that you were sent by InMotion to create your password?
I want you to pull it up right now and I'm going to pull mine up. So now I'll just scroll down a little bit and what this does, is it says right here “login to the administrative dashboard”. This is actually for your WordPress website. You can go ahead and click on the link that is there (where it says ‘Admin using your domain’ and it lists your email username and password). You’re going to use your email and this auto-generated password. This is your WordPress login. Don't worry about your password, I know it looks crazy. We’ll change that password here in a moment, but this is going to be your login information.
I’ll go ahead and open up this domain name right here and start the login process. Now, what you're going to do is copy it into your clipboard and then paste it in right here. The only difference is you see how it says HTTP? Well, we want to change that and make it HTTPS. So just go ahead and enter an ‘S’ right there and then hit ‘enter’ and it's going to take you straight to the login page. So now you can enter in your email address that you used to create your hosting account and paste in that crazy password.
I’ll just go ahead and click on login and it will take me right in. So now I am logged into WordPress for the first time, I just wanted to stop for a moment and congratulate you. You are doing fantastic so far. You've accomplished so much!
You made a wise web hosting decision, you set up hosting, the domain name, and you set up an SSL certificate. That’s something that a lot of people have trouble with but you've already gone ahead and done that. And you have installed WordPress and you are ready for action. Great job!
from Suffolk Web Design & Marketing - Feed https://www.webdesignandmarketing.co.uk/web-design/ecommerce-website-design/how-to-make-an-online-ecommerce-store-part-2/
