Thinking Of Getting A New Website?
Are you thinking about having your first website made for your brand new venture?
Maybe you just need a new and better one than you already have?
Whichever the case, you should know some basic principals of the web design and development process.
Don't worry, this guide is intentionally short (it should take you less than 5 minutes to get through).
This isn't about teaching you how to code or design. It's about showing you the process that website designers (good ones at any rate) and developers go through in order to provide you with an end-product that increases profits for your business. In short, it turns your visitors into customers.
Core Function
First of all, it's important to understand that your website is the core/base/foundation of your digital marketing activities. If you look at all the marketing channels and techniques you can use. The intention is (almost) always to bring visitors to your website. In turn, the main purpose of your website is turning these visitors into customers. In marketing terms, this is called conversion.
A poorly designed website will inevitably cause you to waste money regardless of the marketing methods you use because you just don't need more visitors if you can't turn them into customers. The better your website is, the higher percentage of visitors are converted into your customers (the percentage is known as your conversion rate). It doesn't really matter whether you sell consumer products online. provide local services. or even build houses. The principle remains the same.
Lots of people in the industry call themselves web designers. They will quickly create a website for you with lots of information, photos, contact details, etc. They'll build it in a style you like and use your favourite colours. But, is that the best way to turn visitors into customers? In almost all cases - NO!
Agreed? Then it's time to look for someone serious about web design. That's where we come in. Suffolk Web Design and Marketing are based just outside of Bury St. Edmunds (in Suffolk) and although we have customers across the UK, we are passionate about serving local businesses.
A good web designer will have a well-thought-out design and development process that ensures each website is built to achieve specific goals. Here's how we make websites. We have a 4 step web design process.
Read More Here: Suffolk Website Design and Development Process
from Suffolk Web Design & Marketing - Feed https://www.webdesignandmarketing.co.uk/web-design/suffolk/website-design-and-development-process/
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